Last month at SaaStr Annual, Christine Edmonds and Doug Pepper presented insights from our research on top-performing SaaS performance. ICONIQ | Global Expansion for ICONIQ Growth: Meet Our European Leadership To celebrate our new presence in Europe, Matthew Jacobson sat down with Seth Pierrepont for a conversation about his journey, his eye for exceptional companies, and his vision for the future of ICONIQ Growth in Europe. Seth knows the European ecosystem intimately and is deeply trusted by founders. We’re thrilled to have found the right leader in Seth Pierrepont, who most recently served as a partner at Accel in London. Today, we are excited to accelerate this momentum with a permanent home in London. From there, we partnered with incredible founders of Intercom, Collibra, Dataiku, Wolt, Miro, Twistlock, Motorway, Orca Security, Axonius and Primer. In 2015, we partnered with Adyen as they built their payments platform to one of Europe’s most valuable technology companies. Our 120 portfolio companies span the globe from the Bay Area to New York, London, Helsinki, Tel Aviv, Sydney, Bangalore, and beyond. "We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers."Ĭlick here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.Since our founding in 2013, ICONIQ Growth has partnered with visionary entrepreneurs who drive global impact and change – regardless of where they are. "Being recognized as a company to watch in Snowflake's inaugural Modern Marketing Data Stack report is a testament to the dedication Hightouch demonstrates for our joint customers," explained Hightouch co-CEO Tejas Manohar. Second, marketers can leverage all their data rather than being confined to the fixed data models offered by most off-the-shelf marketing technology solutions. First, marketing teams can skip the implementation phase of traditional martech solutions and start personalizing customer journeys on day one. This approach offers enterprises two major benefits. Hightouch was identified in Snowflake's report as a 'one to watch' in Activation & Measurement by differentiating itself from traditional CDPs and establishing Snowflake as a single source of truth. "Hightouch's innovative approach to enabling data and marketing teams to activate audiences within Snowflake qualified them as 'one to watch' in the Activation & Measurement category." "Marketing professionals continue to expand their investment in analytics to improve their organization's digital marketing activities," said Denise Persson, Chief Marketing Officer at Snowflake. Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. The report lso details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. These categories include:įocusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as "leaders" or "ones to watch" within each category. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. Snowflake's data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers.
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